Technical SEO is a vital element of SEO. It is basically the process of optimizing the indexing, rendering, and crawling of the website to get higher rankings. It mainly focuses on enhancing the technical aspects of the website. If you want to increase the visibility of your site in organic search, it is best to partner with the experts of technical SEO in Dubai.
In this article, you will get to know the best practices of technical SEO for higher rankings. Let’s dive in!
- Optimize URL Structure
One of the best practices of technical SEO is to optimize the URL structure of the site. Make sure that your URL format has lowercase characters only. Try to keep it short and avoid using any unnecessary words or characters. Moreover, try using the target keyword in your site’s URL. All these can help in improving your performance on the search engine and boost your rankings.
- Improve the Page Speed
Page speed is an important ranking factor that you cannot overlook. Customers do not want to wait long for the site to load. If your site takes more time to load, they are likely to abandon it. Therefore, it is vital to ensure that the pages of your website load faster.
So, evaluate the current speed of the website and accordingly make the required changes. One of the best ways to improve the website speed is to compress the images. Moreover, you can also minify JavaScript, HTML, and CSS files to reduce file sizes and enhance website speed. Trimming down the codes can even help in improving the page loading speed.
- Eliminate Broken Links and Pages
404 error can be quite frustrating for your visitors. Such an error usually occurs when your website has broken links or pages. The presence of a broken page limits Google from crawling it. As a result, it has a negative impact on the search rankings of your site. That is why it is important to eliminate the broken links and pages from your website.
After rectifying the broken links and pages, you must generate a new sitemap and submit it to Google. It will enable Google to know about the changes made and ultimately improve your search engine rankings.
- Implement SSL
SSL is becoming more crucial for websites in recent times. The Secure Sockets Layer or SSL helps in creating a protective layer between a browser and the web server. It increases the security of your website. It ensures optimum security of the information of your visitors or customers and enhances user experiences. As Google prioritizes the security of sites, implementing SSL can help in boosting the rankings effectively.
Conclusion
The significance of technical SEO in this competitive era cannot be undermined. If you want people to find you online, prioritizing SEO is the need of the hour. Are you looking for a reputed technical SEO company to partner with? If yes, Chain Reaction is the right choice. Reach out to expert professionals and boost your search engine rankings.
